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The game is changing.

We are at the threshold of a movement. A historic milestone for the gaming industry, and a fundamental shift in everything it means to be a gamer.

The floodgates are open. Gaming is no longer just for us.

Everyone, from entertainers to bankers, are waking up. People are sick of being bored. They crave engaging experiences in everything they do. They want to play.

So what should we do?

Should we pull the controller away and scream that we were here first? That this was always ours and they have no right to touch it?

Or should we lead? Should we show them how to play?

If we share our passion, support our friends, and work together with the newcomers, we can build something better. A world where gaming is everywhere and in everything. A world where you don’t have to choose between gaming and real life.

What happens next is up to you.

Game On.